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Terms of Service

Last updated: 18 July 2026

1. Acceptance of Terms

By downloading, installing, or using Crumbify ("the App"), or by accessing the Crumbify website at crumbify.co.uk ("the Site"), you agree to be bound by these Terms of Service. If you do not agree, do not use the App or Site.

2. Company Information

Crumbify is operated by Crumbify LTD, a company registered in England and Wales under company number 17288992, with registered office at 60 Millmead Business Centre, Millmead Road, London, United Kingdom, N17 9QU. These terms are an agreement between you and Crumbify LTD.

3. Description of Service

Crumbify is a social food app built around a feed of the places your friends eat at. You add places by sharing a TikTok or Instagram post into the App, pasting in a Google Maps list link, or searching manually, then post about them, rate and note them, and save ones you want to try. Crumbify uses this to power a home feed, a Discover map, reviews, want-to-try lists, groups, friends, direct messages, a profile wall with achievements, and a monthly Challenge. Crumbify does not connect to delivery-platform accounts via their APIs, and it does not read order history from screenshots.

4. Account Registration

  • You must provide accurate and complete information when creating an account.
  • You can sign up via Apple Sign In, Google Sign In, or email OTP (one-time passcode).
  • You are responsible for maintaining the security of your account.
  • You must be at least 16 years old to use the App.
  • One account per person. Duplicate or fake accounts may be terminated.

5. Adding Places

You add places to Crumbify yourself, there is no automatic import from any delivery platform or account.

  • You can share a TikTok or Instagram post or video into Crumbify via the share sheet.
  • You can paste in a Google Maps list link.
  • You can search for and add any restaurant manually via Google Places.
  • Crumbify is not affiliated with, endorsed by, or sponsored by TikTok, Instagram, Google, or any delivery platform.
  • Data accuracy depends on the source you add from. We are not responsible for inaccurate or missing data.

6. Premium Subscription

Crumbify Premium unlocks additional features including deeper stats, deeper friend comparisons, unlimited want-to-try saved spots, and an ad-free experience.

  • Subscriptions are managed through Apple App Store or Google Play Store.
  • Cancellation and refund policies are governed by the respective app store's terms.
  • Premium features may change over time. We will notify you of material changes.

7. Founding Member

Founding Member is a pre-launch only offer: a one-time payment (processed by Stripe) that grants lifetime Crumbify Premium access. This is separate from the recurring Crumbify Premium subscription available after launch via the App Store and Google Play.

  • Founding Members pay once and never pay again - no subscription, no recurring fees.
  • The Founding Member offer will be permanently removed once the App launches publicly.
  • Founding Members receive an exclusive profile badge and all current and future Premium features at no additional cost.
  • Founding Member status is non-transferable and tied to your Crumbify account.

8. Social Features and Groups

  • You can add friends, create or join groups, and post to the home feed and your profile wall.
  • Groups let members share lists of places and share photos with each other.
  • Group admins can manage members, change group settings, and customise group appearance.
  • You can set your profile to private to hide your posts and reviews from non-friends.
  • You can block or report users for inappropriate behaviour.
  • We reserve the right to remove content or suspend accounts that violate community guidelines.

9. User Content and Moderation

  • You retain ownership of content you create (reviews, photos, posts, comments).
  • By posting content, you grant Crumbify a non-exclusive licence to display it within the App for its intended purpose.
  • Profile photos and post photos are automatically scanned for inappropriate content using Google Vision SafeSearch.
  • Content flagged as adult, violent, or racy will be rejected.
  • You can report users or content. Reports are reviewed and actioned by our team.
  • We may remove content that violates these Terms without prior notice.

10. Acceptable Use

You agree not to:

  • Use the App for any unlawful purpose.
  • Attempt to reverse-engineer, decompile, or disassemble the App.
  • Impersonate another person or misrepresent your identity.
  • Interfere with or disrupt the App's infrastructure.
  • Upload malicious, offensive, or inappropriate content.
  • Use automated tools (bots, scrapers) to access the App or API.
  • Attempt to circumvent rate limits, bot protection, or security measures.
  • Harass, bully, or threaten other users.
  • Create multiple accounts to circumvent restrictions.

11. Intellectual Property

All content, features, branding, and functionality of the App and Site (including the Crumbify name and logo) are owned by Crumbify and are protected by copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, or create derivative works without our written consent.

12. Limitation of Liability

  • Crumbify is provided "as is" without warranties of any kind, express or implied.
  • We are not responsible for the accuracy of restaurant data sourced from Google Places or from content you add yourself.
  • We are not liable for any loss of data caused by factors outside our control.
  • Our total liability shall not exceed the amount you paid for the App in the 12 months preceding any claim.
  • We are not responsible for third-party services (Stripe, AdMob, Google Places) - their own terms apply.

13. Termination

  • We may suspend or terminate your account if you violate these Terms.
  • You may delete your account at any time from the App settings.
  • Account deletion removes your data from our cloud systems as described on our delete-account page.
  • If you are a Founding Member and your account is terminated for violating these Terms, no refund will be issued.

14. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms or your use of the App shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes via in-app notification or email. Your continued use of the App after changes constitutes acceptance of the updated Terms.

16. Contact

For questions about these Terms, contact us at support@crumbify.co.uk.